The go to market dynamics for launching new products has significantly changed over the past decade for manufacturers of advanced technologies. In addition, today’s Resellers are operating under increase margin pressure which is forcing them to only invest in technologies that have market momentum. It can take as little as one poorly placed investment or misstep to have serious ramifications on the long term viability of a Resellers business.

So manufacturers are struggling with how to “Scale Up” their go to market capabilities to increase the market acceptance for new products while protecting their valued Resellers. Which means manufacturers are actively looking for a solution to overcome some of the early stage lifecycle hurdles such as: How to help Resellers build services team without demand?; How to grow sales without services?; and How to build market demand without Reseller support?

The answer too many of these hurdles is a professional services organization such as Traversa Solutions. Traversa Solutions specializes in helping manufacturers of technologies during the “Scale Up” phase of the product life cycle. Our unique blend of services allows Traversa Solutions to accelerate your products or solutions journey to market acceptance.

Our Service Categories include:

• Professional Services
• Pre-Sales Technical Assistance
• Solution Implementation
• Customer Support Services
• Marketing Services
• Sales Tools Development (Sales and Technical)
• Channel Program Development & Incentive Design
• Demand Generation Program Design
• Training Services
• Sales & Technical Training Delivery
• Instructor Lead and Computer Based Training Development
• Certification Program Design and Management

Manufacturers also have the opportunity to utilize our expertise beyond the typical service and installation functions. By utilizing our marketing and training services, Traversa Solutions can bring real world experience and case studies to your marketing and training deliverables. Allowing you to better equip your channel with the tools they need to be successful driving your product into the mainstream market.

Traversa Solutions helps you:

• Augment resellers skills while allowing them to maintain customer relationship 
• Increase revenue forecast by offering you and your channel partners the confidence to move forward with a solution with a trained service organization
• Accurate training materials for both Reseller and direct service organizations 
• Ability to customize services based on customer’s needs (SOW)
• Bring a strategic partner’s knowledge to an opportunity without creating channel conflict